An April Fools Joke About Pay What you want Pricing

I came across this article about a pay what you want airline.  I must admit I thought that was very strange that they would even attempt to operate that way, and the I saw the date the article was published – Sunday 1st April 2012.

I expect a lot of people view the idea of paying what you want for something with suspicion an a little bit of unease even when its for real.